Novelty was established in the year 1950 by Late S. Kartar Singh Ji and then the Legacy was forwarded by Late S. Bhupinder Singh Ji. We started off with a humble beginning at Novelty Chowk, Amritsar with NOVELTY SWEETS started in the year 1950 and since then it has been no looking back. Today,  NOVELTY is a very well diversified business house with interested in Food, Automobiles, Real Estate and Agriculture. The word "NOVELTY" stands for state or quality of being Novel ...