Established in 1950 by Late S. Kartar Singh Ji, NOVELTY began as a humble venture at Novelty Chowk, Amritsar. Guided by dedication and vision, the legacy was further strengthened by Late S. Bhupinder Singh Ji, transforming NOVELTY into a trusted and diversified business group.
Today, NOVELTY has evolved into a dynamic enterprise with a strong presence across multiple sectors including NOVELTY SWEETS, NOVELTY HYUNDAI, NOVELTY TATA, NOVELTY MAHINDRA, NOVELTY TVS, NOVELTY ATHER, along with its retail destinations, Novelty Mall Amritsar and Novelty Mall Pathankot. Each vertical reflects our commitment to quality, innovation and customer satisfaction.
True to its name, NOVELTY represents innovation and a commitment to delivering a truly exceptional experience. For over 65 years, we have consistently focused on creating value and memorable journeys for our customers.
Owning a car is a milestone, an experience that should be seamless, exciting and truly special. As a premium authorised dealership of Hyundai Motor Company, we are committed to delivering the highest standards of customer satisfaction at every step. From personalised consultations by our expert sales team to comprehensive after sales support by skilled professionals, we ensure your journey with us is smooth and rewarding.
Beyond new car sales, we offer a complete automotive solution including certified pre owned vehicles, insurance, finance assistance and genuine accessories, designed to meet all your mobility needs under one roof.
At NOVELTY, we don’t just sell cars, we build lasting relationships.
Your journey deserves nothing but the best.
