About Us

Established in 1950 by Late S. Kartar Singh Ji, NOVELTY began as a humble venture at Novelty Chowk, Amritsar. Guided by dedication and vision, the legacy was further strengthened by Late S. Bhupinder Singh Ji, transforming NOVELTY into a trusted and diversified business group.

Hyundai Novality facility is available throughout the Hyundai Car India’s network.

True to its name, NOVELTY represents innovation and a commitment to delivering a truly exceptional experience. For over 65 years, we have consistently focused on creating value and memorable journeys for our customers.